TSC’s hero zone redesign, AB test & build
Client: Rogers Media Inc.
Brand: TSC (Today’s Shopping Choice)
Campaign: N/A
TSC.ca’s hero zone redesign, mockups creation, AB test implementation and tracking, and requirements generation for the execution.
3 new zones were added, operational efficiencies were created and mobile readability and usability were optimized.
Year: 2019
Anotherroad.ca blog deployment, content strategy and SEO
Anotherroad.ca blog deployment, content strategy and SEO
Email Signup popup development project
Project and agency coordination for the development of an intercept to grow the email subscriber list.
Vitamin Selector tool
Client: Rogers Media Inc.
Brand: Today’s Shopping Choice
Campaign: Vitamin Selection Tool
End to end management of creative services, IT, content and the agency to support a tool that would navigate our categories with a decision tree to facilitate our users experience in buying this health and fitness sub category.
Year: 2018
Auto delivery (Recurring Delivery/ Orders) Flow
Reduced the number of products per page in the products results pages, grouped the delivery options in a single product details page and increased purchases and customers satisfaction.
Design, and development coordination of miscellaneous merchandising zones at TSC.ca
Creation of zones to support the operation of the digital merchandisers and increase the web share of the revenue.
The Shopping Channel – Website redesign
Migration of TSC form a static desktop website and and old fashioned mdot site to a single fully responsive website.
The Shopping Channel – Re Branding
Client: Rogers Communications Inc.
Brand: The Shopping Channel
Campaign: 2017 Rebranding. Full brand change, change of name.
Led rebranding of digital platforms from the business/UX side, collaborate with the creative team in all execution. Hands on image and asset editing, ensuring on time execution.
Year: 2017